• Adding catchy phrases or sales pitches can cause thought stopping. (#CatchPhrases)
  • For example, with kineto:
    • Using the phrase “manipulating time” can hinder further thought.
    • It’s important to think about the essence of what you’re doing or what you want to do.
      • Is that essential thinking what we call “Research-like Development”?
    • This was discussed during the Kickoff Meeting.
    • What do you really want to manipulate with kineto, time?
  • i.e. Sparkling Sentences

https://twitter.com/_anohito/status/1284429209587384321?s=19

  • The research title may be good, but don’t get drunk on the name. (_anohito)