Experience Design

• Designing experiences.

• Instead of going back and forth between the real and digital worlds, they are connected.

  • It’s not about creating a bookstore on the internet.
  • The Walkman made it possible to experience the real world.

• Designers and engineers are responsible for both the surface and the deep aspects. #The Century of Magic

• It shouldn’t be too logical (engineer-like rigidity).

• Human-centered design.

• Designing experiences. #Design for whom?