Design for Whom?
In the world of product development, it is natural for features to accumulate and become more complex over time. This happens for several reasons:
- Customers constantly desire higher performance and functionality.
- Competitors also add new features to stay competitive.
- To keep customers satisfied and engaged, it is necessary to continuously introduce new and innovative elements.
Therefore, it is essential for designers to consider the needs and expectations of various stakeholders, including customers, competitors, and the company itself. By understanding and addressing these needs, designers can create products that meet the demands of the market while also ensuring customer satisfaction and loyalty.